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To SucceXX Minds there is no best methodology, there is an arsenal of techniques that should be accessed according to the needs. Every innovation project will always have the characteristics of your business. The intensity, speed, and degree of disruption are case-specific. We respect each company’s pace. We have the expertise, practice, and proven modern techniques that can help your business achieve the so called innovation.

Innovation is essential

Every executive will state that innovation is essential to business. And it really is! Several are the real examples of innovations that leverage companies.

Definitely innovation is and will always  be a slogan in the business world, regardless  the moment we are living is prosperous and optimistic or of recession and mistrust. “Innovation” arises to solve a problem / exploit an opportunity.

The point is that there are different types of problems (simple, complicated, complex and chaotic ones) and to solve different problems, we need to use different tools.

Ralph Stacey’s problem-solving method, or Stacey’s diagram, helps demonstrate this.

The problems that are the simplest and easiest to solve are those ones where the agents are really sure about the solution and are in greater agreement about it (a region that requires management considered “ordinary”). At the opposite extreme is the region of chaos, where there is no certainty about the problems and their potential solutions or possibility of agreement. Between these two extremes (simple and chaotic) is the region of complexity, where a differentiated (extraordinary) management is necessary, strategic to approach the problem.

In order to succeed, it is essential to have a specialized methodology focused on innovation that includes all its stages, from the definition of the problem to be solved up to the implementation of the final result. For simple or complicated problems, there are techniques of continuous improvement that contribute significantly for your company to innovate in the appropriate measure. Here we are talking  about root-cause analysis, process mapping, company capacity analysis at an area or a specific function.

For complex problems, there are techniques such as Design Thinking, which presupposes a perspective from the eyes of those who are going through the problem. Based on a structured process of finding solutions, with refinement of observation and understanding  the context of the problem’s “personas”.  It discuss the main insights that need to be worked on until the solution that impacts the customer experience is identified, prototyped, and implemented.

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